Erewhon Market

We are so proud and excited to be partnering with Rishi Tea & Botanicals! We have collaborated to create the most inspired, creative and colorful matcha menu as a new addition to our Tonic Bar.

Established in 1997, Rishi remains privately owned and founder-led. They are tea experts who hand select, import and make their own tea formulas. All Rishi Tea is directly-sourced and organic from over 20 countries with total transparency and traceability.

A little history on traditional matcha:

Matcha is powdered Japanese green tea made from a particular type of steamed, air-blown and baked tea leaf called

. Tencha is shade-grown tea that is produced exclusively for grinding into Matcha powder.

Matcha is unique among green teas in that when we drink matcha, we consume the whole green tea leaf itself, ground into a fine powder and whisked up into an energizing, refreshing bowl of tea.

Interesting tea fact:

Preparation and drinking of grounded tea was originally formed into a ritual by

in China. They incorporated tea into their meditation rituals, appreciating the uplifting energy and mental clarity they received from the powdered tea they consumed each day.

In 1191, the traditions and methods were brought to Japan and further expanded by

, a

Buddist and teacher. Tea then went on to became the drink of culture and refinement for the elites and warrior classes of Japan, until the 15th Century when it finally was promoted to all of society in hopes it would cultivate a lifestyle of harmony and connection.

Matcha contains an amino acid called L-theanine, which has been studied to promote a sense of relaxation and calm. The unique combination L-theanine and caffeine in matcha along with a plethora of vitamins, minerals and antioxidants makes it the special drink the world has come to love. A natural nootropic, matcha may help improve attention, reaction time, endurance, focus and memory.

Our New Rishi Matcha Menu:

The Matcha Cloud Latte